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Autopilot CRMfor founder-led sales.

Connect your email, calls and calendar Kloop writes the morning brief, preps you for every meeting, and keeps every deal current. You sell.

One thread, one call, and the score moves

Petrichor after Kloop read the thread and the call

Champion
Tyler Brooks
Amount
$240,000
Stage
Negotiation
Close date
30 Sep 2026
Economic buyer
Not mapped
Next step
Intro to the signer before 24 Aug
Employees
240
HQ
Lagos, Nigeria
Funding
Series B

Health score 58 out of 100. Single-threaded — no economic buyer. Ask Tyler for a direct intro to whoever signs, before the 24th.

Platform

The always-on CRM. Kloop works your deals while you're busy selling. It writes what it knows, asks about what it doesn't, and remembers what you tell it.

01The brief

Your morning brief, to begin your day.

Kloop reads every thread, call and calendar change and gives you one brief. You know exactly what to focus on, what the top three things are that need your attention. Press play and listen to your brief.

Interactive
TS
Good morning, Theyagarajan
Friday, August 7, 2026

Transcript of the daily brief

Today. Good morning. While you slept I ran twenty-four processes across forty-eight records, applied twenty-one changes on my own, and stopped to ask about three. Here is what moved.

Marram. Marram signed. Harishkumar returned the signed order form at eleven forty last night and asked about onboarding dates. I created the deal, moved it to closed-won, linked four emails, and drafted the handoff your rule requires. One thing I would not guess at: the order form quotes fifty thousand dollars beside a twenty-four month term. If that is annual, the deal is a hundred thousand and your Q3 commit moves. If it is the total, it is twenty-five thousand a year. That one is waiting for you.

Petrichor. Petrichor is the opposite problem. A two hundred thousand dollar negotiation entering its fiftieth day, with two contacts and no economic buyer mapped. Tyler is methodical and he replies within a day, every time, but fifty days in you are still single-threaded into someone who does not hold budget. On yesterday's call he said the decision waits for their board meeting on the twenty-fourth, and that legal review runs two to three weeks after verbal agreement. That puts a realistic signature at the end of September, not the fifteenth of August the deal currently says.

Anabranch. Anabranch has been quiet. A two hundred and thirty-seven thousand dollar renewal, static for six weeks, still sitting in qualification. Prasad is a long-standing relationship and the reason Marram came to us at all. Late-stage renewals rarely fall apart. They get deprioritised.

Your day. So, three things today. Get the Marram handoff out while the signature is warm. Put a second name on the Petrichor deal before their board meets. And send Prasad a re-engagement note with a mutual success plan attached. That is about seventy-two minutes I saved you this morning. Go and spend it on the board seat.

Listen
Today · 5 beats
0:00 / 2:15

The readovernight · 2 deals

Marram signed the proposal overnight — while Petrichor's $200K negotiation enters its 50th day with no economic buyer mapped.

Harishkumar returned the signed order form at 11:40pm and asked about onboarding dates, so I created the deal, moved it to Closed-won and drafted the handoff email your rule requires. Petrichor is the opposite problem: Tyler is methodical and engaged, but fifty days in you're still single-threaded into one contact who doesn't hold budget.

Your day3 beats

Today
Get the Marram handoff out, and put a second name on the Petrichor deal before the board meeting.
Petrichor↗ petrichor.com63 /100
$199,730 · Negotiation · Theyagarajan · 50 days in stage

A $200K negotiation sitting fifty days in stage with two contacts and no economic buyer mapped. Tyler said legal review runs 2–3 weeks after verbal agreement, so the real deadline is earlier than the close date suggests.

→ Ask Tyler for a direct intro to whoever signs, before the board meeting on the 24th.

Single-threaded — one active contact1d50 days in stage (>2× average)3h
Anabranch62 /100
$237,059 renewal · Qualification · 46 days

Prasad is a long-standing relationship and the reason Marram came to us, but the renewal has been static for six weeks. Late-stage renewals don't fall apart — they get deprioritised.

→ Send a re-engagement note with a mutual success plan attached.

While you slept I ran 24 processes across 48 records, applied 21 changes on my own and stopped to ask about 3 — about 72 minutes back in your morning.

02Ask Kloop

Talk to Kloop in natural language. Get answers from your data.

No navigation needed. Talk to your CRM in real time. Ask questions, set reminders, give notes to Kloop.

Ask Kloop

Ask in plain English. Kloop answers with the same cards it uses inside the app — and shows what it read to get there.

0 MESSAGES

Try one of theseor ask your own

Ask anything about your pipeline, a deal, or a person…⌘K

03Human in the loop

It updates itself. It asks when there is doubt.

Kloop has worked on twenty-one changes; only three need your approval. You emailed a proposal, so Kloop created the deal, but the order form said $50,000 with a 24-month term, so Kloop is asking.

Interactive

Approvals

Kloop writes every record continuously. It stops to ask only when a change is expensive to undo, or when it genuinely cannot tell what you would have wanted — tap a row to review it.

3

Applied without asking21 changes since midnight

LOGGED 12 EMAILS TO 4 DEALSUPDATED LAST-TOUCH ON 31 CONTACTSCREATED 3 CONTACTS FROM SENT MAILSUMMARISED 2 CALLSENRICHED 4 COMPANIES

Needs your call3tap any row to review

04Meetings

It preps you before, and grades you after.

Kloop researches the room, writes the agenda and joins the call to record it. Afterwards you get the decisions, the commitments both sides made, and an honest read on how you sold — the coaching stays private to you, even when you publish the rest to your team.

Interactive

Meetings

Kloop tracks every meeting on your calendar that touches a deal, preps you for it, joins to record it, and tells you afterwards what actually happened.

1 upcoming

Tomorrow1 meeting

WED12Anabranch · renewal check-in2 days ago · 31m86SCORE
MON10Marram · onboarding handoff4 days ago · 24m91SCORE
FRI07Sedgewick · first call1 week ago · 46m64SCORE

05Memories

The reason you give becomes a rule.

Correct it once and it stops asking. Facts about people, preferences about your customer, rules about your region, each scoped to a record, a deal, a contact or a company, and each traceable to the moment you taught it.

One correction, start to finish

You said it once, in June.

  1. It askedSend the Urbanpiper follow-up now?

    Drafted and ready. Nine days since the last touch, and the thread had gone quiet after their pricing question.

    Fri 12 Jun
  2. You saidNot on a Friday.

    Their leadership ignores Friday mail and it resets the response clock. Hold anything outbound to Monday morning.

    Fri 12 Jun · 40 seconds later
  3. It stopped asking4held, none asked

    Applied without asking, each one citing the rule you wrote. Two replied inside a day — the previous Friday sends averaged four.

    Every Friday since
The memory it wroteNever send follow-ups to Urbanpiper contacts on Fridays — their leadership ignores Friday mail and it resets the response clock.Contact · still active

Everything else it has learned

Organised by the agent it guides. Every one traces back to a moment like the one above — tap any memory to forget it, and Kloop stops acting on it.

12

For meeting prep I care most about the last three touchpoints and open action items — skip the company overview, I already know these accounts.

Before moving any deal to Negotiation, confirm: budget holder identified, timeline agreed, and at least one recorded demo completed.

Don't include Petrichor contract terms or pricing in meeting summaries — their legal team was explicit about NDA on negotiation details.

06Privacy

You decide what it reads, and what your team sees.

Every sharing level shows the exact content your teammate would see with the exact limitations. Pick metadata-only and they get a date and a participant name only. Blocklist a domain and Kloop never syncs it. You completely control how Kloop shares data within your team.

Interactive

Integrations

Connect your own accounts so Kloop can see your meetings, mail, notes and docs — and control exactly what your teammates see.

Sharing & privacychanges save automatically

Choose what teammates see when Kloop syncs your inbox and calendar.

Email sharing
What teammates see on a contact you've emailed
Teammates see Subject + metadata
Calendar sharing
What teammates see on your synced meetings
Teammates see Full
Contact auto-creation
When Kloop should create contacts from your synced email
Blocklist
Addresses and domains Kloop never syncs
hello@fernwake.comgmail.comlawfirm-partners.com

Partnering with companies like

Built with people who face this problem every day.

Not customers — partners. They shape the product with the use cases and flows that actually matter.

Integrations

It reads your stack. It doesn't ask you to move into it.

Connect a source and Kloop starts reading it immediately. Nothing to migrate, no fields to map, no new place your team has to remember to update — the record gets written from where the work already happens.

More on request — if it has an API and you already pay for it, it can be a source.

The team

Built by revenue operators who've been in your seat.

Our founders scaled sales and product teams at companies you know — now they're building the tools they wished they had.

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Stop working on
your CRM.

Let Kloop's agents manage the CRM so you can focus on what matters — building relationships and closing revenue.